Most people are online because they’re bored. They want to read this article and that article, or watch YouTube videos, basically to pass the time. Some people, however, are online because they want to leave a mark. They want to make their presence known to the world. And the Internet provides a great opportunity to pursue this dream.
There could be several reasons someone would want to do this. Maybe they’re running a business and want to bring more attention to the company. Maybe they’re looking to turn their online adventures into a source of income. Whatever the reason, here are some essential tips.
Come up with a plan
You need to start thinking about what it is you want to get across to people. Remember that whatever you put online can basically by retained and remembered forever. (This is called your digital footprint.) So from the beginning, you need to be careful. Think carefully about the personality you want to develop. About the sort of content you want to deliver. About the sort of audience you want to attract.
One of the best ways to get people to keep up with your antics is by using social media. This should be obvious enough, right? But not everyone is using the platforms they should be using. To an extent, this is understandable. Someone might be using Facebook, but don’t feel they’re “interesting” enough to use Twitter. Well, you’d better find some inspiration. Because Twitter is essential here!
Start a website
A lot of people aren’t bothering with websites these days. They think that platforms like Twitter and YouTube are all they need. But this is a mistake. You should have a space where you can add content outside of the rules and parameters that those platforms set. When you have your own website, you’re much less restricted when it comes to content. It also gives you an opportunity to put your thoughts down in more detail. A blog really allows your personality and intellect to shine through. If you’re not too confident about such a pursuit, don’t worry. You can learn blogging online!
Whatever you’re up to online, I have no doubt that there are others up to similar things. Who are in similar fields of business, or who share your mindset. A lot of these people may even have their own strong Internet following. One of the best ways to make your mark online is to get to know these people. And that’s where networking comes in. After all, they don’t call it social network for nothing! Whether you’re a business owner or an Internet personality, online networking can help you succeed.
Keep track of everything
All of this advice is all well and good. But how do you know that any particular tactic is working for you? You need to keep track of the right numbers. Your presence should be growing, and it should be growing at a particular rate in comparison to others. Google Analytics is probably the most popular way of keeping track of this sort of thing. Never underestimate its power!