Skip to main content

The Power of Finding a Niche

The majority of bloggers have heard the wonders of niche marketing being shouted from the rooftops, but perhaps, due to the fear of limiting the size of their market have opted to play it safe with more generalist positioning to ensure they don’t exclude key market segments.  This article explores the power of niche marketing for bloggers as an alternative to being a more generalist blogger.

A niche is a focused subset of a particular market group.  There are millions of “mompreneur”, “home sweet home” and “travel” blogs out there - all craving for the world’s attention, yet when you think about the blogs that you’re truly engaged with and loyal to they probably hold your interest and loyalty due to being particularly relevant to you, and within this theme of relevancy, they are helping you solve a particular challenge or stimulating a specific interest within you.

Now, let’s look at it slightly differently - as a product category; if you were to think about pet food, for example, we could break that down to cat food and dog food – but this is still a very broad market.  If, however, we were to look at gourmet pet food this could be considered a niche market… and one step further would be to look at organic gourmet dog food.

In broader markets (e.g. pet food) you are up against competitors with massive marketing budgets and global brands.  As a blogger, one of the core challenges you face is that of people finding out about you in such a crowded space.  Indeed, you could run multiple ads but these are costly - to the point some bloggers take out an unsecured loan in order to launch their blog via popular channels such as facebook ads; but without a very specific focus on a subset of a particular audience, you can end up wasting  a lot of money this way.

If we were to think of this from a marketing spend perspective you want to get the greatest return on investment possible, and in spending money on digital marketing the cost per click for an advert relating to something broad like “dog food” is going to be much higher than something more niche such as “organic dog food” because the search term is less competitive.

When looking at this as a blogger, you could consider the term “marketing blog” to be highly competitive and somewhat generic - whereas, albeit particularly obscure just to make the point - “marketing blog for mompreneurs selling clogs” is going to get you much more noticed by this very specific (perhaps too specific) group of people.

It means that the person clicking on your advert is a more relevant customer that is actively looking for your particular solution rather than just browsing through marketing blogs.  Realistically, you don’t want thousands of people clicking on your adverts – as that would cost you a fortune; you only want qualified prospects – and the more niche focused your marketing is, the better the conversion rate will be meaning the higher the return on your investment.

Moreover, it means that your audience are going to be more interested in what you have to say because they have a natural affinity and alignment with the purpose of your blog.

In summary, the power of finding your niche within blogging makes you more relevant to your target audience which means people the right people will start being drawn toward you as the go-to expert within your specific area of expertise; so stop being so broad and generic - stand out and start getting more specific.

This is a contributed post.

Popular posts from this blog

Job Hunt Hacks For New College Grads

So, you’ve just graduated from college and are all ready to begin your life in the professional work! But is it really that easy? Now that the economy is going through a tough time and there is a lot of uncertainty in the job market, it is a lot harder for new college grads to bag the job of their dreams.
Even though there is a lot standing in your way, getting the perfect job isn’t completely impossible. You’ve just got to be prepared to work that little bit harder. Here are some job hunt hacks that should help you succeed.
Picture Source
Move To The Jobs Do you currently live in an area that doesn’t have a good job market at the minute? Well, if so, you will probably be much better off moving to a bigger town or city. There will be a lot more job openings in big cities as there will be a lot more companies and businesses based there. You might even find it advantageous to move abroad to a country that has a thriving job market! So, if you ever find that you are struggling to find jobs …

Not Heading to College? 4 Ways to Succeed without a College Degree

What do some of the most famous people in the world, like Oprah and Mark Zuckerberg, have in common? They don’t have a formal college education under their belt. That isn’t to say that not finishing college is going to be an easy ride, but it is a path for some of the most successful people that we know. The job market is slowly improving at the moment, but graduates are still struggling to find a job in the job they are qualified for. So what other options are there. College isn’t going to be for everyone. So here are some ways what you can still achieve and get a career that you want.


Explore Other Learning Avenues There are other ways to learn and get qualified in something that you want to do, if you have decided not to pursue college. What are those things, though? You could pursue a career in fitness, for example, without having to go to college. There are different personal training and fitness qualifications that you can do that do not need you to have had a college degree.…

Things People Believe About Feminists (And Why They're Wrong)

When there is a movement, there is always a counter-movement. It happens in microcosm, a response to the mildest of things. If the general agreement in the populace is that a particular song is the best by a particular artist, a secondary group will appear purely for the purpose of disagreeing, of applying contrarian practices.

Since its birth at the turn of the last century, feminism has had plenty of counter movements. It began with essential basics of human rights, such as the right to vote - and people argued against that. Then it moved onto the lives of women, right through second and third wave feminism.

Given that feminism has been around so long, it’s to be expected that there are opponents to it. It just so happens that in the last decade, those opponents have become more and more vocal - arguing back against a world where Beyonce stands in front of a “feminism” banner and women begin to see work towards a more equal society. Here’s the thing that happens; here are the counter…