It’s possible to DIY a lot of your own marketing. However, certain marketing tasks can require a little more complexity and are better handled by an expert. Here are five marketing tasks that are best left to the pros.
Having a website is essential in this day and age. Many people looking to get a website built cheaply and conveniently choose to build their own site using a free drag-and-drop platform like WordPress. However, platforms like WordPress don’t always ensure that your website will look professional. In fact, many WordPress-based sites tend to look generic and template-y. This could scare away certain potential customers. Outsourcing a professional web designer to build your site can guarantee that it will look unique and professional. Web design costs can vary depending on the complexity that you’re after.
Search engines like Google and Bing are a major source of website traffic. SEO (AKA search engine optimization) is the practice of improving one’s rankings on search engines. While you can attempt your own SEO, it isn’t easy. You need to educate yourself on keywords, link building and other aspects of SEO and implementing this will take a lot of time and effort. Outsourcing an SEO agency is often the best approach. Do your research in order to find an agency with a good reputation.
Video marketing has become popular in recent years – the internet has offered the perfect platform for it and growing internet speeds mean that more people are able to watch these videos. Of course, not everyone can produce professional-looking video content. On top of having the right equipment, it pays to know how to use video-editing software. Outsourcing a professional videographer is recommended for this reason. There are video marketing companies that are perfect for producing engaging video content.
A lot of companies are also starting to build their own apps. An app can allow you to leave a physical reminder of your brand on your customers’ mobile devices so that they’re always connected. Just as there are free easy-to-use platforms like WordPress for building your own website, there are also free easy-to-use platforms for building your own app. However, these tools won’t allow you to build a professional and unique app. Outsourcing an app development company is much more appropriate in these cases. Building an app can be expensive, but the price can vary depending on how elaborate you want it to be.
Event marketing is still very popular and effective. While it’s possible to organize and host a marketing event yourself, it can be a lot of hard work. Outsourcing an event marketing company can save you the time and stress. This is recommended – especially for big events like conferences and launch parties. Shop around to find a reputable event marketing company in your area.
This is a contributed post.